Wednesday 18 March 2015

Hakuna Matata: Insurance is Our Worry-Free Philosophy

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Hakuna Matata means “No worries for the rest of your days” to the vast majority of people from the Disney classic, ‘The Lion King’. Hakuna Matata also comes from a Swahili phrase meaning “There isn’t a problem or trouble”. It’s to have a peace of mind in life, to know that everything will be fine regardless of what happens. Some people call it a vacation, I call it insurance.

Insurance was a $1,041.5 billion industry, in just the US, in 20131 and continues to grow at a rapid pace as the world’s population increases. A very large industry when they market the only product that you can’t see, hear, taste, smell, or touch. Insurance companies have always had the struggle of selling piece of mind to consumers, the very essential of what Hakuna Matata is at its core. When you walk into a fast food restaurant and buy a meal, in exchange for your money, you receive a product that hits all five of your senses. With insurance, you pay, what some would say is a very steep price in exchange, for a product that you may never use. “On average, a driver will have an accident claim once every 17.9 years”2 says enhanceinsurance.com. I would say most people would say their money could be better spent elsewhere and that’s just not my opinion. According to a 2012 study by the Insurance Information Institute, every one in eight drivers were uninsured with some states having up to 26% of their drivers being uninsured1. Most states are changing their laws to decrease this number, but this is a trend amongst all types of insurance. The underlying issue here, and not just with auto insurance, is that more and more people do not understand the true value of having insurance.

The purpose of insurance is to make one whole again after life happens, not make them rich. This is the first myth we need to understand, insurance doesn’t exist to pay you more than the cost of what is being covered. So when we have a loss, we shouldn’t expect this to be our big break towards financial freedom, but rather insurance picking us up, dusting us off, and allowing us to go on our merry way.

Insurance comes in many shapes, sizes, and forms; we need to understand that every type of insurance depends on our direct needs and that our needs will change over time. This means that insurance doesn’t follow a one size fits all model. We need to fully understand our policies and coverages and actually attend policy reviews to update our policies and coverages as life events occur. Do not overlook the benefit and value of having these meetings.

Your auto premium will probably increase. This is a simple fact that we need to come to learn, accept, and expect. It doesn’t necessarily mean you filed a claim the prior year and in some cases, your premium may even decrease. We should look at insurance in a holistic way. When we are stuck in traffic and realize it’s because of an auto accident, we need to realize that insurance is paying to cover the losses in that accident. That means our premium is going to help settle the loss from that person’s accident. The same can be said when we’re the person involved in the accident and other people’s premiums are paying for it. Holistically, when the cost to settle claims is greater than the premiums being received, insurance companies raise everyone’s premiums to be able to continue to cover all the losses for the upcoming year. The best way to look at a premium increase is that we’re all in this together just like how the cost of living continues to increase, which affects all of us.

Life insurance is seen as another bill to some, but it should be seen as an investment and even a gift to all. Many Americans believe they don’t need life insurance. In fact, 41% of US adults don’t have any life insurance, that’s equivalent to 95 million Americans3. The biggest gift we can give to our family and those we leave behind when we move on is Hakuna Matata, the peace of mind that their standard of living will not change and that they will still be able to live without incurring any hardships from our departure. Life insurance allows us to do this and the death benefit our loved ones receive far outweighs the premium we pay. It’s hard not to call it a gift when we can ensure our child’s education, the mortgage being paid off, our spouse not having to pay out of pocket for our funeral, and so forth when we’re not around.

If we simply take the time to learn and uncover what our needs are, take the steps to ensure we are adequately covered and don’t just have coverage, understand our policies and coverages and revisit them as life events happens, leave the best gift we can for our loved ones in life insurance, then we will then find Hakuna Matata, ‘no worries for the rest of your days’. Insurance is our worry-free philosophy.


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